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$0.00In 1976, Liz Claiborne founded the business after leaving a successful stint as an in-house designer for Cabana. Quickly, with designs for easy, stylish, and tasteful women's fashions, she transformed the marketplace. She became a high-quality clothing champion marketed at more affordable prices. Over time, more items were added to this empire, from accessories to footwear, but the most exciting initiative taken by this brand started to take off in late 1980s, that is, perfume lines.
It was in 1986 when Liz Claiborne launched its first fragrance, Liz Claiborne for Women, which in itself grew to be a major mover brand. The perfume took an overnight success as it seemed to complement the identity of the brand to the extent of fashion by becoming elegant yet accessible. It all began here with the perfume journey of Liz Claiborne, and the soon iconic perfume. This success led to the further extension of its fragrance line with several popular scents, such as the highly successful Curve line, which came in 1996. Curve was fresh, bold, and energetic, making it a favorite among those looking for an everyday fragrance that exuded modern elegance. Liz Claiborne perfumes remain loved for their balance of timeless appeal and contemporary charm, offering high-quality fragrances that are versatile and affordable. It makes Liz Claiborne special in the perfume market: it can develop fragrances that appeal to many different tastes, yet at the same time, they remain perfect for everyday wear but not sacrificing sophistication. Today, Liz Claiborne remains a trusted name in fragrances, with a collection that continues to appeal to a diverse audience. Its perfumes embody the brand’s commitment to timeless elegance and modern femininity.